Marketing (MKTG)
Courses
MKTG 2250 (3) Understanding Buyer Behavior in a Global Marketplace
Why do we buy some brands while turning away from others? Why do some advertisements catch our attention while others are ignored? How do others influence us to buy? This course is designed to give nonbusiness majors an understanding of the psychological, sociological, and economic influences on buyer behavior in the marketplace. With an understanding of these influences, marketers can better design product, pricing, distribution, and promotional strategies that best fulfill consumer needs.
Equivalent - Duplicate Degree Credit Not Granted: MKTG 3250
MKTG 2700 (3) Digital Marketing Tools
Digital marketing is an exciting area of marketing practice. Designed to give the knowledge, skills and experiences for digital marketing. Topics covered include search engine optimization, social media data analysis, search ads, the advertising technology business landscape and email marketing. An important course theme is that digital efforts should be designed with performance measurement in mind.
Equivalent - Duplicate Degree Credit Not Granted: MKTG 3700
MKTG 3050 (3) Customer Analytics
Students develop a deep understanding of customer centricity and its implications for the firm, learn about state-of-the-art methods for calculating customer lifetime value and customer equity and develop the analytical and empirical skills that are needed to judge the appropriateness, performance and value of different statistical techniques that can be used to address issues around customer acquisition, development and retention.
Requisites: Requires prerequisite or corequisite course of BASE 2104 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
Additional Information: Business Honors Course
MKTG 3100 (3) Fundamentals of Professional Selling
Introduces the principles and strategies of modern professional selling while exploring sales as effective, persuasive communication. Students learn to identify prospects, uncover needs, and present value through engagement with experienced professionals and applied projects. Emphasizes listening, influence, and negotiation skills applicable across careers, and examines how technology and AI are transforming the sales landscape.
Requisites: Requires prerequisite or corequisite course of BASE 2104 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
MKTG 3150 (3) Advanced Professional Selling & Sales Management
Expands understanding of professional selling through advanced skills, sales strategy, and leadership. This course builds on MKTG 3100 to prepare students to secure sales roles, accelerate early career success, and lead teams. Topics include sales trends, go-to-market planning, organizational alignment, and strategies for building and managing high-performing sales organizations.
Requisites: Requires prerequisite course of MKTG 3100 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
MKTG 3201 (3) Business Analytics
Teaches cutting-edge tools and approaches to the analysis of data, including "big data" for effective decision-making. Creates data connoisseurs through hands-on exposure to exploratory and predictive analytics. Application areas covered include Web Marketing, the Internet of Things, Biometric Monitoring, as well as data integration and analysis for online marketing, human resources and operations.
Equivalent - Duplicate Degree Credit Not Granted: MGMT 3201 BAIM 4120
Requisites: Requires prerequisite or corequisite course of BASE 2104 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
MKTG 3250 (3) Buyer Behavior
Covers both consumer buying behavior and organizational buying behavior. Consumer behavior topics include needs and motives, personality, perception, learning, attitudes, cultural influence, and contributions of behavioral sciences that lead to understanding consumer decision making and behavior. Explores differences between business and consumer markets, business buying motives, the organizational buying center and roles, and the organizational buying process. Required for marketing majors.
Equivalent - Duplicate Degree Credit Not Granted: MKTG 2250
Requisites: Requires prerequisite or corequisite course of BASE 2104 (minimum grade D-). Restricted to Business (BUSN) majors and 52-180 hours completed.
MKTG 3350 (3) Marketing Research and Analytics
Explores fundamental techniques of data collection and analysis used to solve marketing problems. Specific topics include problem definition, planning an investigation, developing questionnaires, sampling, tabulation, interpreting results, and preparing and presenting a final report. Required for marketing majors. .
Requisites: Requires prerequisite or corequisite course of BASE 2104 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
MKTG 3700 (3) Digital Marketing
Covers the what, why and how of major digital marketing approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and social media. Designed to launch students as digital marketing professionals and to provide experience with industry-relevant hands-on assignments and exercises.
Equivalent - Duplicate Degree Credit Not Granted: MKTG 2700
Requisites: Requires prerequisite or corequisite course of BASE 2104 (minimum grade D-). Restricted to Business (BUSN) majors.
MKTG 3800 (1) Sales and Marketing Technologies
Are you curious about new technologies and how they are used in business? Sales and Marketing functions have changed dramatically in the last few decades due to the emergence of the Information Technology ¿Cloud¿ and the capabilities it enables. This course is for students to learn about sales and marketing in a B2B (business-to-business) environment and will feature technology tools in the areas of Inbound Marketing, Customer Relationship Management, Social Selling, Video Content, Business Communications, Data Analytics, and Artificial Intelligence.
Requisites: Requires prerequisite or co-requisite course of BASE 2104 (minimum grade D-). Restricted to business (BUSN) majors with 52-180 hours completed.
MKTG 3825 (3) Experimental Seminar
Offered irregularly. Provides opportunity for investigation into new frontiers in marketing.
Requisites: Requires prerequisite course of BCOR 2201 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
MKTG 4250 (3) Product Strategy
Covers major topics in managing long-term customer relationships that derive from products. Focuses on concepts, analyses, and strategies for existing and new products. Topics include concept development and testing, conjoint analysis, product positioning, brand image measurements and brand management, and product issues in public policy and ethics. Methods of instruction include lectures, case discussions, student group papers and projects, and examinations. Required for marketing majors.
Requisites: Requires prerequisite courses of MKTG 3250 and MKTG 3350 (all minimum grade D-). Restricted to Business (BUSN) majors with minimum 52 units completed.
MKTG 4300 (3) Pricing and Channels of Distribution
Offered regularly to examine pricing and channel management, the two key components of companys' marketing strategies. Help students to understand the common types of pricing and channel strategies, the rationales behind these strategies. Train students to think analytically in order to apply these strategies. Required for marketing majors.
Requisites: Requires prerequisite courses of MKTG 3250 and MKTG 3350 (all minimum grade D-). Restricted to Business (BUSN) majors with minimum 52 units completed.
MKTG 4500 (3) Advertising Management
Requisites: Requires prerequisite courses of MKTG 3250 and MKTG 3350 (all minimum grade D-). Restricted to students with 52-180 units completed.
MKTG 4550 (3) Advertising and Promotion Management
Analyzes advertising and promotion principles and practices from the marketing manager's point of view. Considers the decision to advertise, market analysis as a planning phase of the advertising program, media selection, public relations, sales promotion, promotion budgets, campaigns, evaluation of results, and agency relations. Required for marketing majors.
Requisites: Requires prerequisite courses of MKTG 3250 and MKTG 3350 (all minimum grade D-). Restricted to Business (BUSN) majors with minimum 52 units completed.
MKTG 4650 (3) Institutional Relationships and Strategy
Focuses on the management of a firm's relationships with other businesses. Addresses business-to-business marketing strategies, relationships with channel members, and strategic alliances/partnerships. Topics include relationship structures, power, conflict, negotiation, industry analysis, selection of business partners, and managing for long-term stability.
Requisites: Requires prerequisite courses of MKTG 3250 and MKTG 3350 (all minimum grade D-).
MKTG 4810 (3) Honors Seminar
Social responsibilities of the business executive, business ethics, business-government relations, and business in literature. Department enforced prerequisites: open to seniors who have completed at least 30 semester hours of business courses with not less than a 3.30 GPA and have instructor consent. .
Requisites: Requires prerequisite course of BCOR 2201 (minimum grade D-).
Additional Information: Arts Sciences Honors Course
MKTG 4820 (3) Special Topics in Marketing
Offered irregularly. Provides opportunity for investigation into new frontiers in marketing.
Repeatable: Repeatable for up to 6.00 total credit hours. Allows multiple enrollment in term.
Requisites: Restricted to Marketing (MKTG) majors and 57 units completed.
Grading Basis: Letter Grade
MKTG 4850 (3) Senior Seminar in Marketing
Capstone marketing course that integrates and further develops what students have learned in other courses. Provides students with the insight and skills necessary to formulate and implement sound socially responsible marketing strategies, product line management strategies, promotional and product/service communication strategies, pricing, and distribution strategies. Required for marketing majors.
Requisites: Requires prerequisite courses of MKTG 4250 and MKTG 4300; or MKTG 4250 and MKTG 4550; or MKTG 4300 and MKTG 4550 (all minimum grade D-). Restricted to senior Marketing (MKTG) majors with 90 to 180 units completed.
MKTG 4900 (1-6) Independent Study
Intended only for exceptionally well qualified business seniors. Instructor and division chair consent required.
Repeatable: Repeatable for up to 6.00 total credit hours.
MKTG 6900 (1-3) Independent Study
Requires consent of instructor under whose direction study is taken. Departmental form required.
Repeatable: Repeatable for up to 6.00 total credit hours. Allows multiple enrollment in term.
MKTG 6940 (1-6) Master's Candidate for Degree
Registration intended for students preparing for a thesis defense, final examination, culminating activity, or completion of degree. Departmental form required.
MKTG 6950 (1-6) Master's Thesis
MKTG 7300 (3) Multivariable Methods in Marketing Research
Includes Manova designs, causal models, cluster analysis, discriminant function analysis, factor analysis, and latent structure analysis. Emphasizes computer applications. Department enforced prerequisites: graduate courses in regression and Manova.
Requisites: Requires prerequisite of PSYC 5741 General Statistics 1 (minimum grade B). Restricted to BUSN PhD students or instructor approval.
MKTG 7310 (3) Design and Analysis of Experiments in Business
Detailed exposure to experimental research methods for business applications. Emphasizes the choice of design options, data collection methods, statistical analysis, and substantive interpretation of experimental results.
Requisites: Requires prerequisite of PSYC 5741 General Statistics 1 (minimum grade B) or instructor approval.
MKTG 7700 (3) Reading, Writing, and Reviewing for the Development of High-Impact Consumer Research
The purpose of this seminar is to help you to learn how to identify research ideas and develop them into research appropriate for publication in top marketing journals. While much of what we will cover applies to developing research for many top business journals, this course will be situated within marketing, with a primary focus on consumer research. In this seminar, we will: (1) consider how to think about what is and isn¿t consumer relevant; (2) read recent consumer research to identify aspects that provide meaningful insight; (3) analyze research development and contribution; (4) address questions of how to bridge the gap between ideas and rigorous research design; (5) develop approaches to how to write for top journals; and (6) gain familiarity with the review process and how to respond to reviewers.
Requisites: Requires prerequisite of PSYC 5741 General Statistics 1 (minimum grade B). Restricted to BUSN PhD students or instructor approval.
MKTG 7810 (3) Doctoral Seminar: Psychological Approaches to Research in Marketing
Examines the basic psychological processes that underlie common marketing phenomena. Topics include memory and judgment, persuasion, attitude-behavior consistency, information processing, automatic and controlled processes, learning, motivation and cognition, social judgment, and the role of affect and mood on judgment. Discusses topics in consumer behavior and marketing management contexts, in conjunction with related methodological issues.
Repeatable: Repeatable for up to 6.00 total credit hours.
Requisites: Restricted to graduate students only.
MKTG 7815 (3) Doctoral Seminar: Consumer and Managerial Decision Making in Marketing
Examines judgment and decision making research pertinent to understanding how consumers and marketing managers make decisions. Uses economic models as a normative backdrop for examining research on decision heuristics, judgment and choice anomalies, and contingent decision behavior. Examines processes of causal judgment and inference and the influence of a variety of contextual factors (including time) on judgment and decision.
MKTG 7835 (3) Marketing Strategy
Examine theories of marketing strategy emanating from economics, sociology, psychology, strategy and organizational sciences, as well as marketing. Levels of analysis for studying marketing strategy research will include the individual, dyadic, group, firm, interorganizational and industry levels. Examines methods for doing marketing strategy research, including experiments, quasi-experiments, surveys, qualitative data and secondary data.
Requisites: Restricted to Business (BUSN) PhD students only.
MKTG 7840 (3) Quantitative Marketing Seminar 1
Provides a foundation for quantitative analysis in marketing. The empirical component covers fundamental empirical modeling techniques (e.g., field experiments, diffusion models, categorical data models, consumer heterogeneity). The theoretical components illustrates how utility maximizing consumers learn about consumption environment and respond to firms' marketing decisions and examines firms' competitive strategy and marketing mix decisions and relevant organizational and sociological factors.
Requisites: Requires prerequisite of PSYC 5741 General Statistics 1 (minimum grade B). Restricted to BUSN PhD students or instructor approval.
MKTG 8900 (1-3) Independent Study
Requires consent of instructor under whose direction study is taken. Departmental form required.
MKTG 8990 (1-10) Doctoral Dissertation